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Description
Google Ads Management: Basic or Advanced
Google Ads is the system that puts your business in front of people the exact moment they are looking. When someone types into Google what you sell, your ad can show right at the top of the page. We can also put picture ads about your business on other websites, video ads on YouTube, and bring back people who already visited your site by showing them your ad later.
We offer two tiers. Basic at $500 per month runs Google Search ads only, with a tap-to-call button so people can phone you in one tap. Advanced at $1,500 per month adds image ads on websites across the internet, video ads on YouTube, and remarketing for visitors who did not buy the first time. Pick the tier that matches where you are right now. Cancel any time, no contract.
Where your Google Ads can show
Text ads: when someone searches Google for what you offer, your text ad shows at the top of the page above the regular results. This is the most direct way to get a customer who is ready to buy. Both tiers include this.
Phone calls: your ad has a Call button. Someone taps it on their phone and they are calling you in one tap. Both tiers include this. Great for any business where the phone ringing is a sale.
Image ads: when someone visits a news site, blog, or app, your picture ad appears on the page so they remember your brand. This is in the Advanced tier only.
Video ads: when someone watches YouTube, a short video about your business plays before or during their video. This is in the Advanced tier only.
Remarketing: when someone visits your website but does not buy, we show them your ad on other sites for the next 30 days, so they come back. This is in the Advanced tier only.
Basic covers the first two: text ads on Google Search and tap-to-call. Advanced covers all five.
Below is what each tier actually includes in numbers, not vague promises. Basic includes 20 researched keywords, 3 competitor reviews, and 6 ad variations on Google Search. Advanced includes 100 keywords, 10 competitor reviews, and 30 ad variations across Search, Display, YouTube, and remarketing. Every number below is what we deliver in the first month. Skim the table; the rows that change between Basic and Advanced are where the work scales up.
Compare Basic and Advanced
| What you get | Basic | Most PopularAdvancedEverything in Basic, plus: |
|---|---|---|
| Price | $500 per month | $1,500 per month |
| Both tiers include | ||
| Text ads on Google Search | ✓ | ✓ |
| Tap-to-call phone ads | ✓ | ✓ |
| Account setup, billing, and conversion tracking | ✓ | ✓ |
| Weekly bid and search-word management | ✓ | ✓ |
| Monthly check-in by message or short call | ✓ | ✓ |
| Time-of-day targeting (we choose what hours of the day your ads run) | ✓ | ✓ |
| Budget pacing (we make sure your monthly budget lasts the whole month) | ✓ | ✓ |
| Landing-page review (we look at the page where your ad sends people and tell you what to fix) | ✓ | ✓ + 3 written recs |
| Conversion tracking setup (we make sure we can see when a click becomes a customer) | ✓ | ✓ |
| Phone-call tracking (we track which clicks lead to phone calls) | ✓ | ✓ |
| Cancel any time, no contract | ✓ | ✓ |
| Numbers that scale up | ||
| Keyword research (the words people type into Google to find you) | 20 keywords | 100 keywords✓ + 80 more keywords |
| Negative keywords (words we block to avoid wasted spend) | 30 negatives | 150 negatives✓ + 120 more negatives |
| Competitor research (we look at what your top competitors are doing) | 3 competitors | 10 competitors✓ + 7 more competitors |
| Ad variations (different versions of your ad we test against each other) | 6 text variations | 30 across all formats✓ + 24 more variations |
| Campaigns built (one campaign equals one ad surface) | 1 (Search) | 4 (Search, Display, YouTube, Remarketing)✓ + 3 more campaigns |
| Geographic targeting (which cities or regions your ads show in) | up to 3 regions | up to 20 regions✓ + 17 more regions |
| Account audit (a one-time review of how your account is set up before we start) | one-time, included | one-time + repeat every month |
| Setup time (how long until your ads go live) | 1 to 2 weeks | 2 to 3 weeks |
| Advanced only | ||
| Image ads on websites across the internet (Display) | ✓ | |
| Video ads on YouTube | ✓ | |
| Remarketing (showing your ad to people who already visited your site) | ✓ | |
| Custom audience building (we create lists of people to target based on your past visitors and customer list) | ✓ | |
| Lookalike audience building (we tell Google to find people similar to your existing customers) | ✓ | |
| Display network curation (we pick which sites and apps your image ads run on, and block bad fits) | ✓ | |
| Cross-channel performance report (one report showing how Search, Display, YouTube, and remarketing compare) | ✓ | |
| Strategy call with the founder (15 minute video call once a month to plan next month) | ✓ | |
| Seasonal campaign planning (we plan ahead for holidays, big sales, and your busy seasons) | ✓ | |
| Bing Ads optional add-on (covers another 5 to 8 percent of searches) | on request | |
How we research keywords
We start with the words people actually type into Google to find what you sell, using the same data Google’s keyword planner uses. Then we group those words by intent: someone typing “best [thing]” is comparison-shopping, someone typing “buy [thing]” is ready right now. Basic gets 20 of these words. Advanced gets 100 across the four ad surfaces.
How we analyze competitors
We look at the top 3 to 10 businesses that already show ads when someone searches for what you sell. We note what their ad headlines say, what landing page they send clicks to, and which ad surfaces they show up on. The point is not to copy them. The point is to know what shoppers are seeing before they see your ad, so your ad has a clear reason to win the click.
Which tier should I pick?
Basic ($500 per month)
Pick this if you want to be found when people search Google for what you sell. We run text ads on Google Search and add a Call button so people can tap to phone you. One campaign, simple, focused. Good for a business that wants the phone to ring.
Advanced ($1,500 per month)
Pick this if you want to bring in new customers AND bring back the ones who already visited your site AND get attention on YouTube. We run text ads on Search, image ads on websites across the internet, video ads on YouTube, and remarketing. Multiple campaigns running in parallel. Good for a business growing past the basics.
Still not sure? Start with Basic at $500 per month, see how it feels, and upgrade to Advanced once you want more places where your brand shows up.
Who this is for
- Owner who wants their phone to ring: services or trades where one new customer pays for months of ads. Basic is usually the right starting point.
- Ecommerce founder spending $500 to $5,000 per month on ads: wants new customers from Google Search AND wants to bring back the visitors who browsed but did not check out. Advanced is the right shape.
- Services business that gets leads through phone calls: tap-to-call on Google Search is the most direct line from “someone searches your service” to “your phone rings”. Basic covers this.
- First-time Google Ads buyer: if you have never run Google Ads and want a simple on-ramp without a big agency contract, Basic is the lowest-commit way to start.
Frequently asked questions
What is Google Ads?
Google Ads is the system that puts your business in front of people on Google when they search for what you sell. You only pay when someone actually clicks your ad. It can also show your ads on other websites, on YouTube, and to people who already visited your site. Done well it is one of the most direct ways to bring in new customers; this page is built to take the guesswork out for first-time buyers.
What is the difference between SEO and Google Ads?
SEO is the work of getting your website to show up in the regular Google results below the ads, where you do not pay for each click. Google Ads is the paid spots at the top of the page, where you pay each time someone clicks. SEO usually takes 6 to 12 months to move the needle. Google Ads can start sending you visitors the same day. Most growing businesses do both, but Google Ads is the faster path when you need leads now.
How long does it take to see results?
First clicks usually start within a few days of going live. The honest answer to “is this working” takes longer, usually 30 to 60 days, because Google needs time to learn which clicks turn into actual customers before it gets efficient at finding more of them. We do a monthly check-in by message or short call so you can see the trend, not just one good or bad day.
Do I need to already be running Google Ads?
No. Both tiers cover the full setup if you are starting from zero: the account, the billing, and the conversion tracking on your website that lets you see which clicks become customers. If you already have an account that has been running for a while, we work with what is there instead of starting over.
Can I cancel anytime?
Yes. Both tiers are month-to-month with no contract. Tell us by the end of the month and we stop the next month. We do not lock you into anything, and we do not run auto-escalating retainers that quietly bump up every quarter.
Which tier should I pick?
Pick Basic ($500 per month) if you want to be found when people search Google for what you sell, with a tap-to-call button so people can phone you. Pick Advanced ($1,500 per month) if you also want image ads on websites, video ads on YouTube, and remarketing for people who already visited your site. Still unsure? Start with Basic; it is the lowest-commit way to start, and you can upgrade to Advanced once you want more places where your brand shows up.
Pick a tier above and add it to cart. Or message us if you are not sure which one fits; we would rather hear from you than have you pick the wrong tier and regret it.
